About Ninjafy
The operating system behind the businesses that win the next decade.
There will be winners and losers. The winners will own their intelligence, put it to profitable work, run it securely and compound it. Ninjafy is how they do it.
Turn every Australian business into a profitable superintelligence.
The opportunity
Intelligence is now cheap and everywhere. Turning it into outcomes is the work.
Keeping up with AI is a full-time job. A new model, agent and app every day. And every executive is asking the same question.
"How do we harness this into a compounding, profitable advantage that our business owns, and do it securely?"
The winners build their own layer
We can all buy the same AI. We will not all get the same returns.
Copilot
ChatGPT Plus
Claude
Canva AI
Gemini
Meta AIsomeone's spreadsheeta personal account+ the ones nobody countedContext dies with the tab. Every session starts from nothing, so nothing gets better.
Nobody can say who has what. No list, no owner, no off-boarding.
Company data in personal accounts. It leaves, and none of it comes back.
The pile grows every month. More tools, more spend, more sprawl, and none of it adds up.
Illustrative · the typical pile
OpenAIGeminiClaudeOpenAIGeminiClaude
Salesforce
SlackMeta
Gmail
SheetsOver time
Every turn, the gap widens. You cannot buy time in that loop.
The chasm
It is easy to feel behind. Almost everyone is.
AI capability is running far ahead of most businesses' ability to turn it into commercial results. Most AI at work still summarises meetings or writes code. Very few businesses can point to an agent that is genuinely profitable.
The new alchemy
Marc Andreessen calls AI the new alchemy: turning something common, sand, into something precious, intelligence. Now intelligence is the common thing. The next alchemy is turning it into business outcomes. That is the execution challenge, and it is where the advantage is won. Ninjafy is that alchemy engine.
Three ways to get there
Building it is hard. Ninjafy makes it simple.
All the control and data sovereignty of building it yourself. All the security, speed to value and ease of use of a managed platform. Every teammate runs on Ninjafy: owned, compounding and governed, doing real, profitable work.
01 · Build it yourself
Inherit the overheadTotal control, and engineering, integrations, maintenance and governance are yours to run forever.02 · Spread it across 20 platforms
Manage the fragmentsFast to start. Shallow, locked in, your context and learning scattered across subscriptions.03 · Ninjafy
Build and own the advantageDigital teammates on a platform we run. You set the goals and the boundaries, track the return, and own everything they learn.Who it's for
Ambitious Australian businesses.
Ideally 10 people or more, led by founders, directors and executives who want an advantage they own, not another tool.
Independent by design
Model agnostic. Yours to keep.
The best-funded AI deployment firms start at companies with US$100m or more in revenue, and the model labs now run deployment businesses of their own. Lock-in is not hypothetical: in 2026 one agent platform deleted users' work to comply with a dispute between two other companies, another was absorbed into a security vendor, and another shut down and told customers to export their agents.
How we cross the chasm
Platform, people and process. The alchemy engine.
Platform
Context, governance, and provisioning and managing digital teammates in one place, running in your own environment.
People
Forward deployed engineers who sit with your team, suit teammates to the outcomes you care about and stay until the numbers move.
Process
An AI operating model: start at the edge, move people and work across as it proves itself, with a governance posture from day one.
How it works
Value on day one. Compounding from there.
Your first finance or sales teammate can be live in minutes, without scoping your whole operating model first.
Define
Map the operating model: context, org chart, goals per function, software, value chain and strategic initiatives.
Build
Start from an agent template or build your own teammate, with a role, a manager and one measurable goal.
Work
Teammates work in Slack, Teams, Telegram, chat and kanban, alongside your people.
Govern
Budgets, permissions, approvals and a full audit log keep every action and every dollar in view.
Compound
Each cycle carries its improvements forward. The context, and the advantage, keep growing.
Where to start
Savings
Which processes take the most time and money?
Speed
Where is the business taking too long?
Sales
Enough creative, enough visibility on return, room for more work?
Security
Where is it carrying risk, or adding new risk?
Why Ninjafy
What your business should never compromise on.
- 01
Compounding
Each turn of work sharpens the next.
Long-running teammates that sit above the models, frameworks and apps beneath them. Model agnostic, so when the stack improves they use it without relearning your business.
- 02
Governed
You can only harness what you can govern.
Budgets, approvals, audit logs and role-based permissions, so many teammates can work safely with many people and context compounds across the whole organisation. Built for the Australian Privacy Principles. See where agents run.
- 03
Outcomes, not tasks
Most AI just creates more work.
Unless it moves savings, speed, sales or security, it does not count. We track token spend to P&L moved, and our impact-based pricing reflects it.
- 04
Ownership and total control
All the control of building it yourself. The ease of a managed platform.
Not just a data export. Your agents, memories, skills, models, integrations and code are yours to run, move and change. In the intelligence era your context is the alpha.
- 05
Done with you
The intelligence is there. The risk is execution.
Turning AI into a profitable, compounding advantage you own, securely, quickly and cost effectively, is the hard part. Our forward deployed engineers, experience and process deliver that part too.
Pricing
Priced like hours. Not seats.
A junior doing this work costs about A$70,000 a year. Ninjafy is usage based, from A$7 down to A$3 an agent hour. The plan is set by channel, not agent count, so you can add teammates without changing what you pay.
Prices in AUD, ex GST. Month to month.
Already compounding
2 + 5
Journalists plus AI teammates running basketball.com.au's 24/7 newsroom
805
Companies on Two Tractors' target list, worked by an AI teammate every morning
8.3x
Output per user at frontier firms vs typical firms, per OpenAI's enterprise research. The gap is context and workflow, not model access
Two TractorsDig AgencyDominet
One Executive
Pedders Suspension & BrakesPrimo CardsBasketball AustraliaDreamCourtsOur story
From Brand Ninja to Ninjafy.
2023
Brand Ninja
Samuel and Brad start Integrity Labs and launch Brand Ninja, an AI content team for sport and media.
The proof
Customers saw it first
basketball.com.au, Find Recruitment and SCA run their owned content with AI teammates.
The rebuild
We ran ourselves on it
Models changed what one teammate could do. We rebuilt Integrity Labs as AI-native across sales, marketing, finance and operations.
Today
Ninjafy
That platform, and the people and process around it, is now Ninjafy.
Samuel RoachCo-founder · Business priorities and adoptionLinkedIn ↗Samuel co-founded Integrity Labs with Brad in 2023. He has led agentic AI deployments for organisations including Sportsbet, Melbourne Airport and SCA/7, and focuses on turning AI capability into useful work and giving people the confidence to adopt it.
Brad BondCo-founder · Architecture and engineeringLinkedIn ↗Brad has built six ventures across IT support, fitness hardware and AI, including businesses acquired by Telstra and Airtasker. As Head of Emerging Technologies at Mantel Group, he led emerging technology deployments for ASX-100 clients.
Questions
The short answers.
What is Ninjafy?
Ninjafy is the AI operating system for ambitious Australian businesses. It gives you digital teammates that work inside the systems you already run, each with a role, a manager, a measurable goal, permissions and an audit log, plus the people and process to make them pay off.
How is Ninjafy different from Copilot or ChatGPT?
Copilots and chat assistants help one person at a time, priced per seat, and the context stays with the vendor. Ninjafy teammates are long running, work across your team towards business outcomes, and everything they learn belongs to you.
Who owns the data, agents and skills?
You do, and it goes beyond a data export. Your agents, memories, skills and integrations are yours to run, move and change, and Ninjafy is model agnostic, so you are never locked to one AI provider.
How much does Ninjafy cost?
Plans start at A$499 a month with 100 agent hours included, then A$7 an hour. Business is A$1,499 and Enterprise A$4,999, with lower hourly rates. The plan is set by channel, not by how many agents you run. Prices are in AUD, ex GST, month to month.
Is Ninjafy SOC 2 certified?
Not yet. Enterprise includes SOC 2 aligned audit logging, and certification is in progress. Our security page shows every boundary, what is shipped today and what is in build.
How quickly can we start?
Your first finance or sales teammate can be live in minutes. A short diagnostic of your operating model then shows where teammates move the needle next.
Turn every Australian business into a profitable superintelligence.