Our expression
Distinctly Ninjafy.
Precise, calm and beautifully useful.
A clear identity. A distinctly handmade world.
01 / Identity
The signature.
Original masters. One unmistakable identity. Preserve proportions, colours and clear space.
02 / Colour
Colour with a purpose.
White and ink make room for the work. Blue gives emphasis exactly where it matters.
03 / Typography
One family. Clear hierarchy.
Inter throughout this expression system. Size, weight and space do the work.
Beautifully useful.
Beautifully useful.
Beautifully useful.
04 / Characters
Craft you can feel.
Real texture. Useful work. Original personalities. These are the canonical character references, not interchangeable illustrations.
Stirling / Finance
Grey hair and beard, blue headband and a blue pocket accent.
Maven / Marketing
Dark curly hair, charcoal tailoring and a blue waist accent.
Don / Sales
Dark clothing, a diagonal blue accent and a friendly wave.
Pepper / Operations
Red hair, white blouse, dark waistcoat and a blue neck scarf.
05 / Principles
How it all comes together.
Typography
Inter throughout. Establish hierarchy with size, weight and space. Body text starts at 16px. Keep headings short and use sentence case.
Image aesthetic
A distinctly handmade clay world. Show full characters, useful props and grounded shadows in bright, spacious workplaces. Preserve tactile texture, natural proportions and original character identity.
Composition
Generous whitespace, precise alignment and square-edged graphic containers. Give each section one idea. Preserve image proportions and reflow layouts for smaller screens.
Graphic language
Use restrained translucent surfaces, quiet borders and purposeful diagrams. Show how approved learning carries into the next routine. Label sample metrics as illustrative, never imply guaranteed returns.
Motion
Calm, purposeful movement. Keep characters and their work visible. Give text time to be read, provide playback controls and respect reduced motion.
Voice
Clear language. Calm delivery. Human attitude. Precise claims. Lead with the business value, not a lecture. Use concrete verbs and familiar words. Never use em dashes, manufactured urgency or unsupported promises.
Public reference · Version 0.8 · 15 September 2026
Ninjafy marks identify Ninjafy. Asset access does not imply endorsement or transfer trademark ownership.