Two Tractors built a growth engine it owns.
Two Tractors, a Melbourne creative agency, put deal flow first: a Ninjafy AI teammate named Horatio works an 805-company target list on a schedule that starts before 7 AM, and co-founder Rick Hargreaves approves every batch before a single email goes out.
A Melbourne creative agency started with deal flow, not time savings. Horatio, Rick's digital teammate, works an 805-company target list on a schedule that starts before 7 AM. Rick approves every batch, and everything Horatio learns belongs to Two Tractors.
Combined creative and production for TVC and content“Ninjafy has supported me in elevating my productivity to the most I have ever had in my working life.”
Target companies in an always-on outreach loop.
Every company with 11+ staffScheduled jobs a day, from overnight sourcing to the evening reply sweep.
Approved by Rick before a single email goes out.
- Horatio works an 805-company target list, every company with 11 or more staff, in an always-on outreach loop.
- More than 20 scheduled runs a day, from overnight sourcing to the evening reply sweep.
- Rick approves every batch, opt-outs are honoured daily, and a hard rule keeps Horatio away from existing clients' groups.
- Five teammates in ten weeks, each built by the person it works with, and all owned by Two Tractors.
Rick didn't start with saving time. He started with growth.
In creative, the work that finds the next brief is the first thing to slip when production gets busy. So the first teammate Two Tractors built was a growth engine, because an hour saved only counts if it turns into revenue.
A short, personal email built on something the prospect's company actually did, linking to relevant Two Tractors work.
A friendly nudge.
"Obviously not the right timing," with a gif to make them smile.
“The most responses I get are from the day four and day six follow-ups.”Rick Hargreaves, Co-founder
Creative can't compromise on quality. So the AI has to be theirs.
Agencies are swimming in AI tools that make everyone sound the same. Two Tractors needed teammates it owns, on the latest models, that turn into new business fast and sharpen with every brief.
Their intelligence stays their alpha.
The 805-company list, the playbook and every rule Horatio learns live in Two Tractors' own teammates and data, not in a vendor's product.
A dream team above the stack.
The teammates sit above the models, so each new release makes them better without a rebuild.
Deal flow, not hours saved.
Sales went first, ahead of time savings, because an hour saved only counts if it turns into revenue.
Nothing ships unchecked.
Rick approves every batch, opt-outs are honoured daily, and a hard rule keeps Horatio away from existing clients' groups.
Five teammates in ten weeks, each built by the person it works with. Rick, Andy, Zoe and the crew spend their time on the taste and the relationships.
Horatio's day starts before Rick's. Rick still makes every call.
His real schedule, rebuilt from the runs logged on 5 to 7 October 2026. Times are Melbourne time. The blue dot shows where Horatio is right now.
A fresh copy, so a spreadsheet outage can never stop a send.
Finds any batch whose Day 4 or Day 6 didn't go out, and fixes it before the day starts.
Re-checks every address, then sends. Wednesday 7 October: 92 approved emails out before 7 AM.
Approved by RickReads overnight replies first, then sends the Day 4 and Day 6 follow-ups that are due.
What went out, who replied and what needs him, in one short read.
Checks the inbox for anyone asking to be removed, weekends included.
GovernancePersonal openers built on each company's own news, linking to Two Tractors work like this:
Day 4 and Day 6, timed to Rick's rule from 4 September.
Nothing goes to a prospect until he's seen it.
RickFree sources first, Origami only to fill the gap, and an 11:45 check on credits before they run low.
Confirms every agreed send actually went out. Also at 8:30 and 10:30.
Added on 31 August, Rick's call, so no warm reply waits overnight.
Overnight, across the top 100 industries, then moves verified contacts into the queue at 11:30.
Every lesson becomes part of the engine.
Rick wants warm replies answered faster. Horatio adds a 6 PM reply sweep.
Rick changes the follow-up timing. It's now how every Day 4 and Day 6 is built.
A spreadsheet outage threatens a send. Horatio now backs up the list at 6:20 every morning and runs a send guard three times a day.
A stray draft slips in at 9:18, three minutes after his 9:15 check. He adds a second check at 12:15.
Every person built their own teammate. Two Tractors owns them all.
Their peopleThe taste, the relationships, the judgement
Digital teammates they ownSkills, playbooks and lessons that stay with Two Tractors
Horatio Growth, with Rick
Sophie Sales, with Andy
Jody Data, with Zoe
Monster Projects, with Luke
Sheraz Finance, with DominiqueThe stackSwappable, never the advantage
Outlook
Salesforce
Origami
Google Sheets
Firecrawl
Xero
FloatFrequently asked questions.
What does Two Tractors' AI teammate Horatio do?
Horatio works an 805-company target list in an always-on outreach loop: backing up the contact list, sending the batch Rick approved, sweeping replies and opt-outs, drafting the next Day 1 emails and sourcing new verified contacts overnight.
Does Horatio send emails without approval?
No. Rick approves every batch before a single email goes out, opt-outs are honoured daily, and a hard rule keeps Horatio away from existing clients' groups.
Who owns the playbook and what Horatio learns?
Two Tractors does. The target list, the playbook and every rule Horatio learns live in Two Tractors' own teammates and data, not in a vendor's product.
How many AI teammates does Two Tractors have?
Five in ten weeks: Horatio (growth, with Rick), Sophie (sales, with Andy), Jody (data, with Zoe), Monster (projects, with Luke) and Sheraz (finance, with Dominique). Each was built by the person it works with.
Build your own compounding AI advantage.
Everyone can buy the same AI. Not everyone gets the same result. Build the layer you own: AI teammates in the tools you already use, on context you keep, with the approval gates your business needs.
Sources. Horatio's schedule is rebuilt from scheduled runs logged on the Two Tractors account, 5 to 7 October 2026 (Melbourne time). Counts come from task titles; per-run outputs are not shown. The daily approval step is shown as a daily window; exact approval times vary. Logo and work stills are from twotractors.com.au. Horatio's portrait was created by Rick; other agent portraits are claymation renders. Third-party marks belong to their owners and identify the tools in use.